Lissie

The brief

Create an alternative to the traditional performance video that would get people talking about Lissie.

Background info

• Insight work revealed that audiences were really charmed by Lissie once they actually saw her play.
• Our brief was to find a way to online audiences talking about a performance by Lissie and her band.

1

The idea

We created an interactive music video which is controlled by live weather data from around the globe. The interface allowed viewers to choose anywhere on the world map and see Lissie and her band perform in the live weather conditions for that location.

2

The execution

The application used the Google Maps API, a live weather feed from the BBC and HTML5 geo-location.

When the viewer clicked on any location in the world, we grabbed the current weather and displayed Lissie playing her track “Cuckoo” in those conditions.

It was important that the music wasn’t interrupted when viewers switched location, so we used a handsome weatherman with a clearly genuine moustache to give a quick forecast while synced the next video. He spoke in Esperanto so we could subtitle him in the appropriate language for the viewer.

We used special effects such as a rain bar and snow machine to create all the weather in camera.

3

The results

The video was featured by MTV News Canada, Cnet, It's Nice That, Creative Review, Contagious & Creativity. It was FWA Site of the Day and was voted Best In Book in the 2009 Creative Review Annual.

Credits

Client

Columbia Records

Agency

FOAM

Creative Directors

Phil Clandillon & Steve Milbourne

Creatives

Luke Wicker & Wilf Eddings

Developers

Omar Malik & Silke Jahn